Carolina Martinez

Chief Executive Officer
cmartinez@microbiz.org
LinkedIn

Carolina Martinez has considerable experience leading non-profit organizations and multicultural teams in North and South America. She has coached many entrepreneurs in the development and execution of their business plans. In Colombia, she worked with vulnerable communities to identify business opportunities and develop strategic and marketing plans. In 2011, she joined Community Action Development Corporation of Bethlehem (CADCB) in Pennsylvania, where she taught 18-week classes for pre-ventures and startups. In 2012, she became the director of the Kutztown University Small Business Development Center’s Latino Business Resource Center (LBRC). She returned to CADCB in 2015 as the Director to support the economic development of South Bethlehem and coordinate its 6-year revitalization plan. In 2016 Carolina opened her own business, The Puentes Group, a consulting firm focused on providing small businesses with marketing and business strategies and accounting services to manage their growth. She served on the Pennsylvania Governor’s Advisory Commission on Latino Affairs, the Berks County Latino Chamber of Commerce board, and the Kutztown University Foundation board.