Chief Executive Officer
cmartinez (at) microbiz (dot) org
Carolina Martinez has considerable experience leading non-profit organizations and multicultural teams in North and South America. She has coached many entrepreneurs in the development and execution of their business plans. In Colombia, she worked with vulnerable communities to identify business opportunities and develop strategic and marketing plans. In 2011, she joined Community Action Development Corporation of Bethlehem (CADCB) in Pennsylvania, where she taught 18-week classes for pre-ventures and startups. In 2012, she became the director of the Kutztown University Small Business Development Center’s Latino Business Resource Center (LBRC). She returned to CADCB in 2015 as the Director to support the economic development of South Bethlehem and coordinate its 6-year revitalization plan. In 2016 Carolina opened her own business, The Puentes Group, a consulting firm focused on providing small businesses with marketing and business strategies and accounting services to manage their growth. She served on the Pennsylvania Governor’s Advisory Commission on Latino Affairs, the Berks County Latino Chamber of Commerce board , and the Kutztown University Foundation board.
VP, Programs and Policy
hpickman (at) microbiz (dot) org
Heidi Pickman joined CAMEO in 2011 to develop and manage CAMEO’s communication and advocacy activities and had increasingly taken on more responsibility. She continues to lead the communications and advocacy strategies, while adding programming and membership engagement to her portfolio. Before joining CAMEO, she directed earned media activities for two California ballot initiatives and campaigned successfully to include clean energy provisions in the economic stimulus package of 2009. In her former career as a radio journalist, she produced national public radio programs including Weekend America and Marketplace Morning Report. She has a B.A. and M.A. in Economics from Tufts University and a C. Phil. in Economics from UCLA. She loves anything to do with Spain and dabbles in the fire arts.
VP, Strategic Initiatives and Operations
egasner (at) microbiz (dot) org
Prior to joining CAMEO, Emily spent the last 20 years as co-founder and leader of Working Solutions, an award-winning nonprofit microlender and Community Development Financial Institution (CDFI) in the San Francisco Bay Area. Emily led all aspects of social impact and investing. Her work resulted in $18MM+ in microloans, small business loans and micro-equity grants made to 650+ entrepreneurs. This changed thousands of lives by providing safe and affordable access to loans and equity which created economic opportunities and local jobs. Under Emily’s leadership, Working Solutions funded $14MM+ in microloan investments of $5K to $50K to 500+ businesses and social enterprises with a 96% repayment, made $1.5MM+ in grants of $5K to $50k to 140 entrepreneurs, and underwrote deals that resulted in $2.5MM+ in SBA loans of $25K to $250K for 14 entrepreneurs. Emily is passionate about entrepreneurship and delivering equitable financial products that increase economic growth and address systemic issues like income and wealth inequality. Outside of work, she can be found spending time with her family and her highly energetic 4- and 6-year old sons Gabriel and Francis.
CAMEO Senior Advisor
mquinn (at) microbiz (dot) org
Mark Quinn has had a 40+ year career in public service supporting community economic development and small and microbusiness development. Currently, Mark serves as a Senior Advisor at CAMEO on an Intergovernmental Personnel Agreement on detail from his position with the SBA. Quinn has worked for the U.S. Small Business Administration in several capacities, both in San Francisco and Washington. He served as SBA District Director for 25 years, covering Northern California with responsibilities for oversight of SBA Lending totaling over $1 Billion annually and the network of SBA resource partners including SCORE Chapters, Small Business Development Centers, Women Business Centers and SBA Microlenders. Quinn previously served in Washington as the SBA Deputy Associate Administrator for Entrepreneurial Development responsible for SBA’s national Resource Partner oversight. Prior to SBA Quinn held positions at the U.S. Department of Housing and Urban Development in Philadelphia and San Francisco as Regional Economist and Economic Development Specialist.
CAMEO Microlending and Rural Consultant
susan (at) susanrileybrown (dot) com
Susan Brown is a Business & Community Development Specialist with a specific focus on Business Finance and Rural Microenterprise. Initially engaged to implement our Rural Initiative in 2008, Susan is now managing our LiftFund MMS program, the Carrot Fund, Microlending Essentials and the Loan Policy Manual project. Through her consulting service Susan provides strategic planning, facilitation, and program development services to non-profit organizations and government agencies as well as consulting services to small business owners.
Program Manager, Los Angeles
aanayacerda (at) microbiz (dot) org
Aurora is passionate about social entrepreneurship, the arts, and their ability to activate public spaces to develop stronger communities. Prior to her role at CAMEO, Aurora spent 15 years in audience engagement, outreach, and programming, with an emphasis on creating and supporting spaces that foster the visual, literary, and performing arts in underserved neighborhoods. Her previous work has been as an educator in East Los Angeles, curator at Casa 0101 in Boyle Heights, and program manager at El Museo del Barrio in New York City. In 2012 Aurora opened La Casa Azul, an independent bookstore and gallery featuring writers and artists of color. In 2013 Aurora was recognized by the White House as a Champion of Change for pioneering the use of crowdfunding. Aurora earned her B.A. degree from UCLA and an M.S. in Social Entrepreneurship from the USC Marshall School of Business. She loves exploring LA’s hiking trails and the ever-changing city landscape.
Marketing & Communications Consultant
dfernandezulen (at) microbiz (dot) org
Daniela Fernandez-Ulen has an MA in Marketing Communications and brings over six years of copywriting and digital marketing experience in several industries including tech and human resources. Born in Mexico, she spent the last few years traveling abroad, living and working in the UK and China before moving to the U.S. Though she has no prior experience in the nonprofit or microbiz sectors, she is a strong believer in social and economic justice.
jbletz (at) microbiz (dot) org
Jillian Bletz is a Bay Area native, growing up in the East Bay before moving away for school. She obtained her BA in History with an emphasis in Latin American Studies from Seattle University. After graduation, Jillian joined AmeriCorps as a VISTA. In this position, she oversaw Santa Clara County’s Volunteer Income Tax Assistance (VITA) Program. More recently, Jillian used her passion for data analysis to create data-driven policy recommendations for the East Bay Regional Park District. Jillian is pursuing her joint MPP/MBA at Mills College’s Lokey School of Business and Public Policy. In her free time, Jillian loves to spend time with her dog, cook delicious meals and drink coffee.
mrae (at) guidedbusinessplan (dot) com
Melanie Rae’s mission is to inspire disadvantaged heads of households to seek economic independence through entrepreneurship. She developed the GUIDED Business Plan™ entrepreneur education platform to provide “instructions to build a better business.” Her award-winning books and classroom training materials have become the cornerstone of some of the largest business development centers in the U.S. In reverence to her grandfather, uncle and cousin who were honored for their decades of military service, she is cultivating communities of military-connected entrepreneurs. She leads CAMEO’s WOVEN program that includes WOVEN Meetups for Military Women Entrepreneurs, WOVEN Connect, WOVEN Instant Income workshop and WOVEN Online Q&A for Start-Ups. Her GUIDED Business Plan™ | Military CEO book provides new business owners with practical steps to quickly write a business plan that will impress stakeholders. Melanie has taught more than 1,100 business development and software classes to adults. She lives in a beach community in Los Angeles.
Madison Services Group, Inc.
Ann Sullivan is the President of Madison Services Group, Inc. (MSGI), a woman-owned company that provides government relations and business development services to corporate and non-profit clients. She brings many years of government relations experience in the United States Senate and the House of Representatives, serving in key advisory roles. Ms. Sullivan works with the United States Congress, Executive Office, and government agencies to garner national attention for clients’ issues. Her expertise includes business development programs, government procurement, healthcare, export development, and tax issues affecting small businesses. MSGI specializes in outreach to the small business community with an emphasis on women-owned and minority businesses.